Privacy Policy

(Effective Date: 4/12/23)

This privacy policy will help you understand how thegreatlakesfisherman.com (‘The Website’) uses and protects the data you provide to us when you visit and use thegreatlakesfisherman.com. We reserve the right to change this policy at any time.  If you want to make sure that you are up to date with the latest changes, we advise you to frequently visit this page (see also Changes to the Privacy Policy below).

What User Data We Collect

When you visit The Website, we may collect the following data:

  • Your IP address.
  • Your contact information and email address if you provide it.
  • Other information such as interests and preferences.
  • Data profile regarding your online behavior on The Website.

Why We Collect Your Data

We are collecting your data for several reasons:

  • To better understand your needs.
  • To improve our services and products.
  • To send you promotional emails containing the information we think you will find interesting.
  • To contact you to fill out surveys and participate in other types of market research.
  • To customize The Website according to your online behavior and personal preferences.

Our Cookie Policy

Once you agree to allow The Website to use cookies, you also agree to use the data it collects regarding your online behavior (analyze web traffic, web pages you spend the most time on, and websites you visit). The data we collect by using cookies is used to customize The Website to your needs. Please note that cookies don’t allow us to gain control of your computer in any way. They are strictly used to monitor which pages you find useful and which you do not so that we can provide a better experience for you. If you want to disable cookies, you can do it by accessing the settings of your internet browser. You can visit www.internetcookies.com, which contains comprehensive information on how to do this on a wide variety of browsers and devices.

Advertising

The website may be affiliated with Google AdSense (“Google”) for the purposes of placing advertising on The Website.  Google will collect and use certain data for advertising purposes.   Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to The Website.  Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to The Website and/or other sites on the Internet. party vendors may also place ads on The Website.  You may opt out of personalized advertising by visiting Ads Settings or by visiting www.aboutads.info. To learn more about Google’s data usage, click here:  https://www.google.com/policies/privacy/.

The Website is also affiliated with Amazon for the purposes of placing product links on The Website.  As an Amazon Associate we earn from qualifying purchases. In addition Amazon, may (a) monitor, record, use, and disclose information about The Website and our users that we obtain in connection with our display of Special Links and Program Content (for example, that a particular Amazon customer clicked through a Special Link from The Website before buying a product on the Amazon Site),(b) review, monitor, crawl, and otherwise investigate The Website to verify compliance with this Agreement.

In addition to the above affiliates, the Website is also affiliated with other advertisers. These affiliates include, but may not be limited to:

  • Bass Pro Shops
  • Rapala
  • K&N Filters

The Website makes commissions off of product sales originating from links clicked on the Website from any of the above affiliates.

Data Analysis

We use Google Analytics to analyze the use of The Website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to The Website is used to create reports about the use of The Website. Google’s privacy policy is available at: https://www.google.com/policies/privacy/ . Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version.

Links to Other Websites

The Website contains links that lead to other websites. If you click on these links, The Website is not held responsible for your data and privacy protection. Visiting those websites is not governed by this privacy policy agreement. Make sure to read the privacy policy documentation of any website you go to from The Website.

Use of Email Addresses

We may collect your email address, but only if you voluntarily provide it to us. This may occur, for example, if you sign up to receive a newsletter.   We will not share your email address with any third parties. We will use your email address for the purposes for which you provided it to us, and also from time to time to send you emails regarding The Website or other products or services that we believe may be of interest to you. You may opt out of such email communications at any time by clicking the “unsubscribe” button in these emails.

Sale of Business or Assets

In the event that The Website or substantially all of its assets are sold or disposed of as a going concern, whether by merger, sale of assets or otherwise, or in the event of an insolvency, bankruptcy or receivership, the information we have collected about you may be one of the assets sold or merged in connection with that transaction.

Changes to the Privacy Policy

We may change this Privacy Policy from time to time. The most recent version of the Privacy Policy will always be posted on The Website, with the “Effective Date” posted at the top of the Policy. We may revise and update this Privacy Policy if our practices change, as technology changes, or as we add new services or change existing ones. If we make any material changes to our Privacy Policy or how we handle your personal information, or we are going to use any personal information in a manner that is materially different from that stated in our Privacy Policy at the time we collected such information, we will give you a reasonable opportunity to consent to the change. If you do not consent, your personal information will be used as agreed to under the terms of the privacy policy in effect at the time we obtained that information. By using The Website or services after the Effective Date, you are deemed to consent to our then-current privacy policy. We will use information previously obtained in accordance with the Privacy Policy in effect when the information was obtained from you.

Contacting The Great Lakes Fisherman

If you have any questions about this Privacy Policy or the practices of The Website, please email us at: [email protected].